AESTURA ATOBARRIER365 LINE PROMOTION PACKAGE DESIGN & COPYWRITING for OLIVE YOUNG
AESTURA, which has established itself as a cosmetic brand exclusively for hospitals and clinics, introduced its first promotion package to general consumers through Olive Young. HEAZ designed set packages of cream / lotion / cream on AESTURA’s best-selling "ATOBARRIER365" line. We worked on planning and key copywriting of the capsule cream set, focusing on effectively visualizing and verbalizing the cream's formative properties and core technology, “DermaON technology”. In addition, we were able to explain the efficacy of the product more effectively by developing the nickname (twist lotion) of ATOBARRIER365 lotion.
Based on the main color of the brand, we designed each product's core concept in a more intuitive graphic on the packages and reflect the concept only for Olive Young customers while being simple, luxurious, and tailored to the brand image specialized for hospitals and clinics.
Based on the main color of the brand, we designed each product's core concept in a more intuitive graphic on the packages and reflect the concept only for Olive Young customers while being simple, luxurious, and tailored to the brand image specialized for hospitals and clinics.
Client_ AESTURA
Year_ 2020~2021
Brand Location_ South Korea
Art Director_ Hyunjung Kim Designer_ Jieun Kim, Dahee Lee, Jinsung Yang, Jiyoung Hong
Contents Director_ Seungeun Lee
Copywriter_ Hyunseung Yun
Photographer_ Junghun Yeom
Year_ 2020~2021
Brand Location_ South Korea
Art Director_ Hyunjung Kim Designer_ Jieun Kim, Dahee Lee, Jinsung Yang, Jiyoung Hong
Contents Director_ Seungeun Lee
Copywriter_ Hyunseung Yun
Photographer_ Junghun Yeom
